A year of growth, engagement and global reach
The 2025 season marked a significant step forward in the digital growth of the 29er International Class, with strong and consistent results across all main platforms: Instagram, Facebook, TikTok and YouTube.
Major international events such as the European and World Championships proved to be key drivers of visibility, engagement and audience growth.
Key event performance
European Championship (July):
- Instagram: 1.9M views and +875 followers
- Facebook: 476.1K views and +372 followers
World Championship (August):
- Instagram: 2.1M views and +730 followers
- Facebook: 424.7K views and +355 followers
Since the beginning of the year, the community has grown steadily with +4.8K followers on Instagram and +1.9K followers on Facebook, confirming sustained organic growth across platforms.
Engagement and content performance
Instagram recorded 156.6K interactions, while Facebook users spent a total of 302 days and 4 hours viewing 29er content — a strong indicator of both reach and content retention.
Most viewed content (across Instagram & Facebook)
- 575K total views
- 70 days and 16 hours of watch time
- +238 followers
Top-performing content highlights include:
- The most viewed Instagram carousel (World Championship – Day 1 in Porto): 35,063 views, 1,866 interactions, and +43 followers
- The most viewed Instagram Reel (SailGP-style race start): 326,325 views, equivalent to 36 days and 22 hours of watch time, generating +75 followers
- On Facebook, the Day 3 race start in Porto reached 103,740 views, bringing +111 followers
- The most successful Facebook post overall — the Polish women’s victory at the European Championship — reached 14,248 views with 179 interactions
In November, the collaboration with Pole France Voile Brest generated 53K views on Instagram, further highlighting the value of international partnerships.
TikTok – Key highlights
TikTok continued to grow as a discovery platform for the class, particularly among younger audiences:
600K+ total views during the 2025 season
Highest-performing content focused on World and European Championship racing, especially dynamic race starts
The top-performing video exceeded 40K views, reinforcing TikTok’s role in expanding reach beyond the core sailing audience
YouTube – Long-form content growth
YouTube provided consistent support to long-form and event-focused storytelling
- 32,591 total views in 2025
- 578.5 hours of watch time
- +205 new subscribers
These results show increasing interest in extended race coverage, highlights and recap-style content, complementing the short-form strategy on other platforms.
Conclusion
The 2025 season confirms the 29er International Class as a strong and steadily growing digital presence within the international sailing community. Strategic event coverage, dynamic video formats and cross-platform storytelling have significantly increased visibility, engagement and audience growth, laying solid foundations for further development in the coming seasons.